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A blue Ford Mustang Mach E pictured next to EV chargers in an illustration.
Auto Rental Focusby Martin RomjueMarch 6, 2026

Rental EV Adoption Requires Local, Targeted Approach

The EV frenzy of the last few years has disillusioned the motoring public about going all-electric. Now it’s time to meet the market where it’s at.

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Intro page to video featuring Bill Wallschlaeger and Martin Romjue
Videosby Martin RomjueMarch 3, 2026

How It's Still Possible To Run An Electric Rental Fleet

This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?

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A galaxy-themed AI illustration with a black background that cheekily warns AI is coming to a rental fleet near you
Digital Cover FeaturesMarch 1, 2026

AI’s Real Role in Managing Car Rental Revenue

This primer on how AI intersects with rental fleet pricing covers the technology, costs, and steps to ensure an accurate, 24/7 smart system that delivers more revenue to rental car providers.

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A purple and yellow wrapped Toyota Highlander with the L.A. Lakers logo parked in downtown.
Newsby News/Media ReleaseFebruary 27, 2026

SIXT Unveils Starting Five Los Angeles Lakers Wrapped Vehicles

These five custom and iconic vehicles will enter SIXT's rental fleet at LAX for car rental customers starting March 15.

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Logo collage of ARN, Industry Newsmakers, and ICRS
Videosby Martin RomjueFebruary 11, 2026

AI Appeals To More Car Renters

In a recent Car Trawler survey, two-thirds of respondents who used AI to research cars or transfers reported a positive experience. They cited clearer price comparisons and easier vehicle choices as key benefits.

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A driver seated in a luxury vehicle with leather surroundings and placing a coffee cup into the center console cup holder.
Newsby News/Media ReleaseFebruary 11, 2026

Go Rentals, Repair Provider Partner To Ease Insurance Claims Experience

The arrangement helps reduce the stress of collision repair for vehicle owners by connecting them to reliable, timely rental cars.

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State by state map of LOR in different shades of green.
Newsby News/Media ReleaseFebruary 10, 2026

U.S. Collision-Related Rental Length of Rental Declined Modestly in Q4 2025

While LOR continues to decrease from post-pandemic highs, ongoing market and economic conditions could impact future results.

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Woop logo with giant smartphone displaying rental cars.
Newsby News/Media ReleaseFebruary 9, 2026

Woop Drive Starts Digital App-Based Car Rentals

The car rental platform removes some of the biggest pain points for car renters and travelers on a platform that it launched this year.

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Photos of Jade Kang and Martin Romjue on intro title slide of ARN video series.
Videosby Martin RomjueFebruary 2, 2026

Ready For An All-AI Car Rental Operation?

In this Season 2 / Episode 2 of ARN Industry Newsmakers, Auto Rental News managing editor Martin Romjue talks with Jade Kang, chief product officer of Orcar, based in Seoul, South Korea, about how Orcar bases rental operations on AI.

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A Toyota Prius on a flatbed tow truck underneath a giant towing hook.
Digital Cover Featuresby Martin RomjueFebruary 1, 2026

Bandit Towing A Tough Road For Car Rental Companies

Operators often must spend far too much time and resources trying to recoup rental cars towed away and held hostage to outrageously high fees.

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