More News:Green Motion in Hawaii
Green Motion Adding Rental Car Services Across Malaysia
The international auto rental company will open its first facility in the country before the end of the year and then expand to six more locations in 2024.
November 14, 2023
An operations manager (L) pictured with independent car rental entrepreneur Lokman Hakim Ibrahim, director of Green Motion Malaysia.
Photo: Green Motion
1 min to read
International car rental brand Green Motion recently signed a master country franchise agreement for Malaysia, further rounding out its expansion across the Asia Pacific Region.
Acquired by independent car rental entrepreneur Lokman Hakim Ibrahim, the franchise will open its first location in Langkawi before the end of the year, with rapid expansion plans to support Kuala Lumpur International Airport and downtown opening in January 2024.
Green Motion will also add locations in Kota Kinabalu, Penang, Kuala Terengganu, and Johor Bharu throughout the course of next year.
"This is another step in the Green Motion brand's journey of expansion across the world, with Malaysia representing a key market for us in the APAC region,” said Richard Lowden, the founder and CEO of Green Motion International. “We are delighted to welcome Mr. Lokman and his team to the Green Motion family and to be working with them to develop our brand in their beautiful country.”
More Rental Operations
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →