More News: Green Motion Hires New Business Officer
Green Motion Opens Car Rental Outlet in Hamburg
The in-terminal spot at the city's airport is the global auto rental company's third airport location in Germany.

Fausat Odunfa, customer sales and service rep; Mildred Yepez, customer sales and service rep; Stefan Schwirtz, operations director; Ozier Tokhi, rental station manager; and Rahim Kamgar, customer sales and service rep.
Photo: Green Motion
Green Motion recently added another location in Germany, opening a new state-of-the-art in-terminal facility at Hamburg International Airport.
The franchise is operated by serial car rental professional Stefan Schwirtz, who most recently was Sixt's senior area director, whose career spanned 33 years.
“Stefan, in a very short period of time, has done an incredible job acquiring a fantastic facility at the Hamburg airport, which I'm confident will support our drive in this very important European market,” said Richard Lowden, the founder and CEO of Green Motion, in a March 11 news release.
This is Green Motion’s third opening in the German market behind locations on-terminal at Memmingen Airport and Munich Airport. The brand also recently announced that it will be opening later this year in-terminal at Berlin Airport.
Hamburg Airport is a major international airport serving the second-largest city in Germany. Since November 2016 the airport has been named after the former German chancellor Helmut Schmidt, according to Wikipedia. It is the fifth busiest of Germany’s commercial airports measured by the number of passengers and counted 13,559,732 passengers and 120,315 aircraft movements in 2023.
Green Motion along with its sister brand U-Save are platinum sponsors and exhibitors at the International Car Rental Show in Las Vegas April 14-16, where attendees can learn more about the company German operations.
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
