New Zealand-owned rental car company Omega Rental Cars has taken out the top spot in the latest Canstar Blue customer satisfaction ratings. 

Omega was awarded the Canstar Blue Customer Satisfaction Award — Hire Cars 2021, based on feedback from a sample of 792 New Zealanders who had rented a car in the past twelve months. They were asked to rate their experience in terms of overall satisfaction, value for money, transparency of cost and fees, availability of vehicle booked, customer service and the booking process.

Omega was the only company to score five stars for overall satisfaction and the only one to score five stars in more than two categories (scoring five stars in all six categories).

Consistent with previous years, value for money remains the biggest driver of satisfaction (26%), but transparency of cost and fees has increased to 22%. Outperforming the rest of the market across all satisfaction variables, Omega Rental Cars has worked hard to live up to their "Upfront and Honest" tagline.