SIXT USA recently opened its newest U.S. rental car branch at the iconic Seminole Hard Rock Hotel & Casino in Hollywood, Fla.

The new branch serving hotel guests and area travelers provides direct access to SIXT’s fleet and service. Visitors can rent vehicles onsite, book online at SIXT.com, or reserve via the SIXT app. 

Located adjacent to the hotel's reception and bell desks, the branch features a selection of standard and luxury vehicles, including models from automakers such as BMW, Mercedes-Benz, and General Motors. Business and leisure customers can choose from various coupes, convertibles, sedans, and SUVs.

Just minutes from Fort Lauderdale Beach and Fort Lauderdale-Hollywood International Airport, Seminole Hard Rock Hotel & Casino Hollywood is a destination for entertainment, dining, and gaming. Guests and visitors often attend concerts and gaming events or enjoy luxury getaways. 

With easy access to Hard Rock Stadium, Miami Beach, Fort Lauderdale, and downtown Miami, this new location helps customers explore some of South Florida’s leading landmarks.

This location marks the start of a partnership between SIXT, Hard Rock International, and Seminole Gaming that will provide SIXT’s rental fleet and to members of the Unity By Hard Rock loyalty program with exclusive discounts on SIXT rental cars from branches nationwide.

The global loyalty program rewards members for activities across more than 200 participating Hard Rock hotels, casinos, cafes, and retail stores worldwide. It offers an array of benefits and services for members to earn and redeem points toward free nights, dining experiences, merchandise, and other perks, including reciprocal benefits with Royal Caribbean International and Celebrity Cruises.

The Seminole Hard Rock Hotel & Casino Hollywood, Fla. branch joins a growing list of recent airport and off-airport branch openings across North America, including New Orleans International Airport, John Wayne Airport in Orange County, Boulder, Colorado, Redondo Beach, California, and San Antonio, Texas. SIXT will continue to expand in the U.S. and Canada with the opening of additional locations this year.

The U.S. has become SIXT’s most important growth market. Since launching U.S. operations in 2011, SIXT has emerged as a competitor in the U.S. rental car industry through a fast-growing network of airports and metropolitan locations. It has hired a staff of more than 2,000 team members.